A Yale professor's new book sheds light on a seemingly obvious way to negotiate

Business Insider

06-08-2022

Barry Nalebuff's lively and elegant new book, "Split the Pie: A Radical New Way to Negotiate," feels particularly timely. This makes the publication of Barry Nalebuff's lively and elegant new book, "Split the Pie: A Radical New Way to Negotiate," particularly timely. Despite the provocative subtitle, Nalebuff's approach is neither radical nor new. This is the real value of Nalebuff's approach. "Split the Pie" makes a similar point when it highlights that "reputational concerns reinforce the incentive to split the pie."

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