Hims & Hers: Alex Rodriguez Launches Makeup for Men



Former Yankees star Alex Rodriguez just went from the glitz of the baseball spotlight to the glam of the makeup mirror with a new line of makeup for men. No longer content to let ex-girlfriend Jennifer Lopez outshine him, Rodriguez has launched his new makeup line with the Hims wellness company he invested in last year. “That’s why I am excited to share a new @wearehims product – The Blur Stick. That’s why I am excited to share a new @wearehims product – The Blur Stick. The company recently went public after merging with Oaktree Acquisition Corp in a deal that valued the enterprise at $1.6 billion.


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Click to email this to a friend (Opens in new window)Following his breakup with Jennifer Lopez, Alex Rodriguez is going for a glow up. The former baseball pro, 45, teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, became investors together last year — to develop the brand’s first makeup for men. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez shared on Instagram Thursday. Rodriguez demonstrates Hims’ “Blur Stick” concealer for men. Priced at $17 and available in eight shades, Hims’ “Blur Stick” concealer is made with ingredients including aloe extract and jojoba seed oil.